What does tourism Indaba mean?
Tourism Indaba: The word indaba is an isiZulu word meaning ‘a meeting of elders’ but is used as a general term for meetings, exhibitions, and conferences. The Tourism Indaba is South Africa’s tourism showcase. It is the largest incoming travel trade exhibition in Africa and is held annually.
What type of event is tourism Indaba?
Africa’s Travel Indaba is an iconic African leisure trade show, owned by South African Tourism, with the specific objective of creating market access for our vast array of African leisure tourism Products.
What types of tourists are attracted to the Indaba?
Africa’s Travel Indaba attracts global buyers catering to all levels of the tourism market, from budget-conscious travellers to luxury seekers. Overstrand’s participation presents a unique opportunity to highlight the region’s diverse offerings, catering to a wide range of interests.
Why is the Indaba important?
Jeannie Sarno, chairperson of uMhlanga Tourism, described the indaba as a major event for the tourism industry. “It’s an opportunity for the tourism industry to showcase what they have to offer and just as important, it’s an opportunity for the market to see what is being offered in the tourism industry.”
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